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We Scale Gothic Brands To $100K+ Months

We Scale Gothic Brands To $100K+ Months

Scaling cult brands through our proven Meta Ads protocol

Apply to Scale Up

Apply to Scale Up

Real Results. No Fluff.

Independent Brands. Real Numbers.

For the brands the mainstream never made room for, we're here with you.

100+

Happy Clients Over 8+ Years

$100M

Sales Revenue Generated

3.1X

Average Return on Ad Spend

Apply to Scale Up

Godmachine

Godmachine.co.uk

5.0

Lifetime Results: • 13,000+ purchases • £655,000+ revenue generated • £282,500+ ad spend • 2.32x ROAS • 586,000+ website visitors

Death Coffee Inc.

Deathinc.coffee

5.0

Past 3 months: • 900+ purchases • $53,500+ revenue generated • $25,000+ ad spend • 2.13x ROAS • 26,000+ website visitors

Murder Apparel

murderapparel.com

5.0

Lifetime Results: • 23,900+ purchases generated • $1,305,000+ revenue generated • $448,500+ ad spend • 2.91x ROAS • 900,000+ website visitors

Ravi Zupa Art

ravizupa.com

5.0

Lifetime Results: • 13,000+ purchases • $576,000+ revenue generated • $236,500+ ad spend • 2.43x ROAS • 450,000+ website visitors

Support Good Times

supportgoodtimes.com

5.0

Lifetime Results: • 6,500+ purchases • $320,000+ revenue generated • $132,000+ ad spend • 2.43x ROAS • 214,000+ website visitors

Who We Are

About Scale Up Advertising

We're the team dedicated to killing it for your business.

Scale Up Advertising is the performance marketing team with 8+ years scaling independent, cult-following brands that the mainstream never made room for. We don't chase trends. We find the audience that was already looking for you, and we make sure they find you first.

Are you ready to scale up?

Apply To Work With Us

Our Proven System

Our Advertising Protocol

A disciplined advertising framework designed to identify winning ads, scale them efficiently, and sustain performance over time.

Before campaigns begin, we establish the target return on ad spend (ROAS) required for profitable scaling. This ensures growth remains aligned with the brand’s margin structure.

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META (Facebook / Instagram) Advertising

Your people are out there, looking for something that doesn't feel like everything else. We make sure they stop on you.

Custom Customer Acquisition Systems

Beyond a single platform approach we build the full acquisition infrastructure to include Google, Pinterest and TikTok campaigns.

Email Marketing

Your list is your most valuable asset. We build automated flows and campaigns that turn buyers into repeat customers and brand loyalists.

1 On 1 Business Growth Consulting

No decks. No fluff. Just us in the numbers with you, finding the levers that move revenue and pulling them.

How We Win Together

The Protocol

Our proven process.

1

Isolated Testing

Every new ad is first tested in its own cold-traffic campaign or ad set. This isolates performance so we can clearly identify which creatives, products, and messaging are driving conversions. Testing campaigns are structured to generate fast, reliable signals.

Step 1

1

Isolated Testing

Every new ad is first tested in its own cold-traffic campaign or ad set. This isolates performance so we can clearly identify which creatives, products, and messaging are driving conversions. Testing campaigns are structured to generate fast, reliable signals.

Step 1

1

Isolated Testing

Every new ad is first tested in its own cold-traffic campaign or ad set. This isolates performance so we can clearly identify which creatives, products, and messaging are driving conversions. Testing campaigns are structured to generate fast, reliable signals.

Step 1

2

Best-Seller First Strategy

We begin with products that already convert and have shown promise. Top sellers and / or new releases receive priority budget allocation because they have the highest probability of scaling profitably. New launches are introduced once core revenue drivers are established.

Step 2

2

Best-Seller First Strategy

We begin with products that already convert and have shown promise. Top sellers and / or new releases receive priority budget allocation because they have the highest probability of scaling profitably. New launches are introduced once core revenue drivers are established.

Step 2

2

Best-Seller First Strategy

We begin with products that already convert and have shown promise. Top sellers and / or new releases receive priority budget allocation because they have the highest probability of scaling profitably. New launches are introduced once core revenue drivers are established.

Step 2

3

Data-Driven Winner Identification

Winning ads are identified through consistent purchase activity and alignment with the brand’s target ROAS. We focus on repeatable conversion performance, not short-term spikes.

Step 3

3

Data-Driven Winner Identification

Winning ads are identified through consistent purchase activity and alignment with the brand’s target ROAS. We focus on repeatable conversion performance, not short-term spikes.

Step 3

3

Data-Driven Winner Identification

Winning ads are identified through consistent purchase activity and alignment with the brand’s target ROAS. We focus on repeatable conversion performance, not short-term spikes.

Step 3

4

Controlled Scaling

Once a winner is identified, budgets increase gradually. Campaigns and ad sets are typically scaled by approximately 20% every 2–3 days, provided performance remains stable. This protects efficiency while allowing Meta’s algorithm to maintain momentum.

Step 4

4

Controlled Scaling

Once a winner is identified, budgets increase gradually. Campaigns and ad sets are typically scaled by approximately 20% every 2–3 days, provided performance remains stable. This protects efficiency while allowing Meta’s algorithm to maintain momentum.

Step 4

4

Controlled Scaling

Once a winner is identified, budgets increase gradually. Campaigns and ad sets are typically scaled by approximately 20% every 2–3 days, provided performance remains stable. This protects efficiency while allowing Meta’s algorithm to maintain momentum.

Step 4

5

Parallel Audience Expansion

Additional cold audiences are tested alongside scaling campaigns when appropriate. This helps uncover new pockets of profitable reach and prevents over-reliance on a single audience signal.

Step 5

5

Parallel Audience Expansion

Additional cold audiences are tested alongside scaling campaigns when appropriate. This helps uncover new pockets of profitable reach and prevents over-reliance on a single audience signal.

Step 5

5

Parallel Audience Expansion

Additional cold audiences are tested alongside scaling campaigns when appropriate. This helps uncover new pockets of profitable reach and prevents over-reliance on a single audience signal.

Step 5

6

Transition to Volume Campaigns

Once winning targeting and creatives are confirmed, they are transitioned into higher-budget campaigns built for scale. These campaigns focus strictly on revenue generation using proven assets with strong engagement.

Step 6

6

Transition to Volume Campaigns

Once winning targeting and creatives are confirmed, they are transitioned into higher-budget campaigns built for scale. These campaigns focus strictly on revenue generation using proven assets with strong engagement.

Step 6

6

Transition to Volume Campaigns

Once winning targeting and creatives are confirmed, they are transitioned into higher-budget campaigns built for scale. These campaigns focus strictly on revenue generation using proven assets with strong engagement.

Step 6

7

Bridge CBO Phase

When campaigns reach approximately 50 purchases within a 7-day window, we launch campaign budget optimization (CBO) campaigns. These operate at higher budgets using top-performing ads (with strong ad engagement) and targeting combinations to unlock additional scale.

Step 7

7

Bridge CBO Phase

When campaigns reach approximately 50 purchases within a 7-day window, we launch campaign budget optimization (CBO) campaigns. These operate at higher budgets using top-performing ads (with strong ad engagement) and targeting combinations to unlock additional scale.

Step 7

7

Bridge CBO Phase

When campaigns reach approximately 50 purchases within a 7-day window, we launch campaign budget optimization (CBO) campaigns. These operate at higher budgets using top-performing ads (with strong ad engagement) and targeting combinations to unlock additional scale.

Step 7

8

Bid-Based Scaling

Once performance stabilizes, we deploy bid-based or cost-per-purchase campaigns. This structure helps identify the optimal balance between delivery, efficiency, and spend consistency.

Step 8

8

Bid-Based Scaling

Once performance stabilizes, we deploy bid-based or cost-per-purchase campaigns. This structure helps identify the optimal balance between delivery, efficiency, and spend consistency.

Step 8

8

Bid-Based Scaling

Once performance stabilizes, we deploy bid-based or cost-per-purchase campaigns. This structure helps identify the optimal balance between delivery, efficiency, and spend consistency.

Step 8

9

Continuous Creative Testing

New creatives are always tested in separate campaigns or ad sets. This maintains a steady pipeline of stronger hooks, angles, and content that can replace aging ads and feed new winners into scaling campaigns.

Step 9

9

Continuous Creative Testing

New creatives are always tested in separate campaigns or ad sets. This maintains a steady pipeline of stronger hooks, angles, and content that can replace aging ads and feed new winners into scaling campaigns.

Step 9

9

Continuous Creative Testing

New creatives are always tested in separate campaigns or ad sets. This maintains a steady pipeline of stronger hooks, angles, and content that can replace aging ads and feed new winners into scaling campaigns.

Step 9

10

Revenue Expansion

Receive a fully tested, polished, and high-quality product tailored to your needs with ongoing support

Step 10

10

Revenue Expansion

Receive a fully tested, polished, and high-quality product tailored to your needs with ongoing support

Step 10

10

Revenue Expansion

Receive a fully tested, polished, and high-quality product tailored to your needs with ongoing support

Step 10

Are you ready to scale up?

ads@scaleupadvertising.com

Apply To Work With Us

Apply To Work With Us

Why Scale Up?

What to expect when you work with us

We've spent 8+ years inside this niche. We know what works for brands like yours.

Full Campaign Management

We handle everything across campaign architecture, budget allocation, bid strategy, and daily optimisation. You focus on the product. We focus on the numbers.

Ad Copywriting & Creative Direction

We write the ads and direct the creative. Copy that speaks the language of your audience, not corporate, not generic, not safe.

Full Campaign Management

We handle everything across campaign architecture, budget allocation, bid strategy, and daily optimisation. You focus on the product. We focus on the numbers.

Ad Copywriting & Creative Direction

We write the ads and direct the creative. Copy that speaks the language of your audience, not corporate, not generic, not safe.

Audience Research & Targeting

We go deep on who your customer actually is. Where they live online, what they respond to, and how to reach more of them.

Email Marketing & Automated Flows

Welcome sequences, abandoned cart, post-purchase, win-back. We build the flows that work while you sleep and keep your list generating revenue.

Audience Research & Targeting

We go deep on who your customer actually is. Where they live online, what they respond to, and how to reach more of them.

Email Marketing & Automated Flows

Welcome sequences, abandoned cart, post-purchase, win-back. We build the flows that work while you sleep and keep your list generating revenue.

1-on-1 Growth Consulting

Direct access to the team. We review the numbers with you, tell you the truth about what's working, and map the path to the next milestone.

Direct Communication

Daily emails, monthly calls and much more dedicated to growing your business.

1-on-1 Growth Consulting

Direct access to the team. We review the numbers with you, tell you the truth about what's working, and map the path to the next milestone.

Direct Communication

Daily emails, monthly calls and much more dedicated to growing your business.

Real Results. No Fluff.

Independant Brands. Real Numbers.

Trusted by 100+ happy clients, adding $100M+ in sales revenue.

100+

Happy Clients Over 8+ Years

$100M

Sales Revenue Generated

3.1X

Average Return on Ad Spend

Apply To Work With Us

Godmachine

Godmachine.co.uk

5.0

Lifetime Results: • 13,000+ purchases • £655,000+ revenue generated • £282,500+ ad spend • 2.32x ROAS • 586,000+ website visitors

Death Coffee Inc.

Deathinc.coffee

5.0

Past 3 months: • 900+ purchases • $53,500+ revenue generated • $25,000+ ad spend • 2.13x ROAS • 26,000+ website visitors

Murder Apparel

murderapparel.com

5.0

Lifetime Results: • 23,900+ purchases generated • $1,305,000+ revenue generated • $448,500+ ad spend • 2.91x ROAS • 900,000+ website visitors

Ravi Zupa Art

ravizupa.com

5.0

Lifetime Results: • 13,000+ purchases • $576,000+ revenue generated • $236,500+ ad spend • 2.43x ROAS • 450,000+ website visitors

Support Good Times

supportgoodtimes.com

5.0

Lifetime Results: • 6,500+ purchases • $320,000+ revenue generated • $132,000+ ad spend • 2.43x ROAS • 214,000+ website visitors

FAQ Section

Questions, Answers

Further questions? ads@scaleupadvertising.com

Apply To Work With Us

Do you only work with dark art and independent brands?

Yes. This is our niche and we're not trying to be everything to everyone. If your brand has a cult following, an unapologetic aesthetic, and an audience that doesn't respond to mainstream advertising then you're exactly who we built this for.

How do I start working with you?

What does revenue share actually mean?

What do you need from us to get started?

Do you work with brands just starting out?

What industries do you work with?

Do you offer development services?

What is your pricing structure?

Can you redesign my existing website?

How Pricing Works

Our Proven Pricing Structures

Monthly Revenue Share

Starting at 10% of advertising revenue

We receive an agreed upon percentage of the revenue generated from advertising campaigns under our management. If we don't perform, we don't get paid. Our incentive is entirely aligned with yours.

This style of partnership is for brands that are generating a minimum of $20,000/month in sales currently.

Monthly Flat Rate

Starting from $999

Prefer a fixed cost? Same team, same process. Pricing may vary.

Apply To Work With Us

How Pricing Works

Our Proven Pricing Structures

Monthly Revenue Share

Starting at 10% of advertising revenue

We receive an agreed upon percentage of the revenue generated from advertising campaigns under our management. If we don't perform, we don't get paid. Our incentive is entirely aligned with yours.

This style of partnership is for brands that are generating a minimum of $20,000/month in sales currently.

Monthly Flat Rate

Starting from $999

Prefer a fixed cost? Same team, same process. Pricing may vary.

Apply To Work With Us

How Pricing Works

Our Proven Pricing Structures

Monthly Revenue Share

Starting at 10% of advertising revenue

We receive an agreed upon percentage of the revenue generated from advertising campaigns under our management. If we don't perform, we don't get paid. Our incentive is entirely aligned with yours.

This style of partnership is for brands that are generating a minimum of $20,000/month in sales currently.

Monthly Flat Rate

Starting from $999

Prefer a fixed cost? Same team, same process. Pricing may vary.

Apply To Work With Us